Campaign Proposal — March 2026

Clear Her Path

A 4-part short-film series making conversations around women's economic empowerment accessible, real, and impossible to scroll past.

Presented by CA Palak Rathi
In partnership with The World Bank
Format 4 Reels · 1 Long-form
Timeline March 2026
Scroll
26% Female labor force participation in South Asia
51% Potential GDP increase if women matched men's participation
<10% Men's share of unpaid care work in India
25M New jobs possible by removing barriers to female entrepreneurship in India
$160T Lost global GDP from the gender wage gap
131st India's rank on the Global Gender Gap Index 2025
26% Female labor force participation in South Asia
51% Potential GDP increase if women matched men's participation
<10% Men's share of unpaid care work in India
25M New jobs possible by removing barriers to female entrepreneurship in India
$160T Lost global GDP from the gender wage gap
131st India's rank on the Global Gender Gap Index 2025
🌎

#ClearHerPath
World Bank × CA Palak Rathi

900K+
Community Reach
Why This Series

The stories repeat.
Across regions. Across income groups.

Women across South Asia face systemic barriers in education, healthcare, finance, and employment. These are not isolated stories — they are patterns backed by data. This series bridges the gap between policy research and lived reality, making the conversation accessible for the generation that will drive change.

1 in 3
Women globally face physical or sexual violence
77¢
For every dollar men earn, women make 77 cents
10pp
Increase in women's labor supply after preschool access
64.4%
India's gender parity score (below 68.8% global avg)
The Mini-Series

4 Films. 1 Cohesive Story.

From emotion to data to ground reality to expert insight — each episode builds on the last, creating a narrative arc that moves from awareness to understanding to action.

Episode 01

The Teaser

Emotional Hook · 30 seconds
Double-click for full script & shot breakdown

A minimal, voice-led film that opens with real women's lived barriers across India. The creator listens in silence as their voices take centre stage — stories of childcare drop-offs, inaccessible schools, denied bank accounts, missing healthcare, and stolen wages.

The film ends with a single reflective line: “Does this… sound familiar?” — setting the emotional and structural context for the entire series.

🎬
Visual: White studio, static close-up. Creator centered. Direct eye contact throughout. Cinematic silence.
🎧
Audio: 5 real voice-overs from women across India. Low-frequency ambient hum fades in at the close.
🎯
Goal: Stop the scroll. Create an emotional entry point into #ClearHerPath.
Storyboard — Visual Sequence
0:00
Wide Shot
White Studio. Silence.
Creator seated, centered. Direct eye contact. Dead silence.
"I had the job. After my son was born..."
0:03
Close-Up
Voice 1: Riya, Bengaluru
Listening. Audio wave from Voice 1. Subtle nod. Composure held.
0:19
Extreme CU
Just Eyes. Ambient Hum.
Camera has crept in over 19 seconds. Low-frequency hum fades in.
#ClearHerPath COMING THIS MARCH World Bank × CA Palak Rathi
0:25
End Card
"Does this... sound familiar?"
Hard cut to black. Hashtag appears. Series announcement.
Episode 02

The Knowledge Film

Data-Led · 60–90 seconds
Double-click for full script & shot breakdown

A direct callback to the teaser: “After the last video, I wanted to understand something. If these stories are so common… is there a pattern?”

This film zooms out from individual stories to systemic insights drawn from a World Bank gender knowledge product. It identifies one recurring pattern — whether it's drop-offs at life transitions, care infrastructure gaps, or financial access barriers — and shows how individual stories connect to data.

The tone is analytical and calm. Not slogans. Not campaigns. Just a Chartered Accountant sitting with a report, pulling the thread.

📑
Visual: Cinematic, research-led. Printed report, highlighted paragraphs, underlined data, sticky notes, pages turning slowly.
📈
Anchored to: One specific World Bank gender knowledge product chosen in collaboration.
🔗
Transition: “So what does changing that pattern actually look like?”
Storyboard — Visual Sequence
0:00
Close-Up
Hands on the Report
Macro shot. Picking up World Bank report from desk. Warm light.
0:05
Mid Shot
Reading the Report
"If these stories are so common... is there a pattern?"
26% FLFP 51% POTENTIAL GDP INCREASE
0:22
Data Overlay
Data Comes Alive
On-screen data callouts appear. Charts from WB report visualised.
"These aren't just stories. They're patterns."
0:50
Close-Up
Patterns Can Be Changed
Report closed. Direct to camera. Transition to Gujarat.
Episode 03

The Beneficiary Story

On-Ground · Gujarat · 60–90 seconds
Double-click for full script & shot breakdown

We travel to Gujarat to meet a real beneficiary of a World Bank-supported project. No sit-down interview. We follow her through her day — at her workplace, home, school, or health centre — wherever the intervention shows up in her life.

The conversation is organic and unscripted, guided by simple questions: What was the biggest difficulty before? What changed? What does your day look like now?

This follows the People & Policies format — Palak's on-ground IP where she interviews real-life beneficiaries to understand how an intervention has changed their lives.

📍
Location: On-ground in Gujarat. Setting depends on the barrier — childcare centre, bank, SHG, school.
🎥
Format: People & Policies — organic, documentary-style. No scripted interviews.
🔗
Transition: “What does it take to make this work at scale?”
Storyboard — Visual Sequence
GUJARAT, INDIA
0:00
Establishing
Gujarat at Dawn
Wide landscape. Natural light. Location sound only — birds, wind.
[Beneficiary Name] [Location, Gujarat]
0:06
Follow Shot
Following the Beneficiary
Handheld follow-shot. Walking to workplace. Organic camera movement.
In her own words — the barrier she faced
0:15
Two-Shot
Organic Conversation
Palak and beneficiary in natural setting. Unscripted. Real words.
"What does it take to make this work at scale?"
1:05
Wide Pull-Back
Transition to Scale
Wide landscape pull-back. One story, one life. Closing question.
Episode 04

The Specialist Conversation

Expert Q&A · 10 min (Long-form) + 60–90s Reel Cut
Double-click for full script & shot breakdown

A focused 10-minute conversation with a World Bank gender specialist, structured around the specific barrier and knowledge product anchoring the series.

Questions are pre-decided, covering: the core problem, what the data shows, how interventions are designed, challenges in implementation, and what makes something scalable.

Interactive element: Before filming, an Instagram story poll asks the audience: “What would you like to know about this issue?” Selected questions are woven into the conversation with explicit mention.

🎙️
Format: Clean setup. Natural conversation. Simple and undramatic. Full 10-min on YouTube; 60–90s snippet for Instagram.
🙋
Audience Integration: Community-sourced questions included in conversation, credited publicly.
🏁
Closing: “Clearing her path isn't about one intervention. It's about how you move from one story… to many.”
Storyboard — Visual Sequence
[Specialist Name], World Bank
0:00
Two-Shot
Clean Interview Setup
Two-shot. Palak and WB specialist. Minimal backdrop. Lav mics.
26% LABOR PARTICIPATION
2:00
Close-Up
Data Deep-Dive
Specialist shares key insights. On-screen data overlays appear.
💬 Audience Q "Why is care work invisible?" 💬 Audience Q "How does finance access help?" Sourced from IG Stories
7:30
Close-Up
Audience Questions
Community-sourced questions from Instagram Stories woven in live.
#ClearHerPath World Bank × CA Palak Rathi "From one story... to many."
9:30
Series Close
This Was #ClearHerPath
Direct to camera. Series closing line. Hard cut to end card.
Creative Approach

Not a Campaign. A Conversation.

Every creative choice is designed to make complex policy feel personal, urgent, and shareable.

👁️

Emotion First

Lead with real voices and real stories. Data supports the narrative — it never replaces it. The teaser stops the scroll with silence, not noise.

📈

Data-Grounded

Every claim is anchored to World Bank research. The knowledge film turns reports into visual stories, making policy accessible for youth audiences.

🌎

On-Ground Truth

No stock footage. No re-enactments. We travel to Gujarat and film with real beneficiaries, following the People & Policies documentary format.

🙋

Community-Led

Audience questions sourced via Instagram Stories are woven directly into the specialist interview, turning viewers into participants.

🎬

Cinematic Quality

Minimal, intentional visual language. White studio. Close-ups. Documentary-grade on-ground footage. Every frame is designed with purpose.

🔗

Cohesive Arc

Each episode ends with a transition into the next, building a narrative that moves from awareness to understanding to action.

Multi-Platform Distribution

Made for Scroll. Built for Impact.

📷
Instagram Reels
60–90s per episode
Primary distribution
▶️
YouTube
Full 10-min specialist interview
Series playlist
💬
Instagram Stories
Audience Q&A polls
Behind-the-scenes
🌐
World Bank
Full assets for WB channels
Knowledge product linking
Investment

Transparent Pricing. Clear Deliverables.

A complete breakdown of the campaign investment across all four episodes, covering concept development, production, on-ground filming, post-production, and platform publishing.

Total Campaign Investment
₹30,00,000
3 Instagram Reels + 1 YouTube Long-form (with Reel cut)

Campaign Cost Overview

Approx. USD 35,700 at ₹84/USD
Episode Deliverable Format Duration Cost (INR)
Ep 01 The Teaser Reel ~30 sec ₹5,00,000
Ep 02 The Knowledge Film Reel 60–90 sec ₹5,00,000
Ep 03 The Beneficiary Story Reel 60–90 sec ₹5,00,000
Ep 04 The Specialist Conversation YT + Reel 10 min + 90s cut ₹15,00,000
Ep 01
₹5L
₹5,00,000
Ep 02
₹5L
₹5,00,000
Ep 03
₹5L
₹5,00,000
Ep 04
₹15L
₹15,00,000
Campaign Total
₹30,00,000
CA Palak Rathi
The Creator

CA Palak Rathi

Chartered Accountant · Digital Creator · Policy Communicator

Palak explains public policies that affect your rights, your money, and your life. Starting from finance content grounded in her CA background, she discovered that most citizens — even educated ones — barely know 5% of the schemes and initiatives that already exist across India's 54+ central ministries.

Today, across a 900K+ community, her content spans international trade agreements, collateral-free loan schemes, mental health helplines, bills in Parliament, and more. She has worked directly with multiple Government Ministries and was recognized among the Top 10 Creators for Social Change at the National Creators Award.

Execution Timeline

March 2026 Rollout

Week 1
Content alignment
Script finalization
Knowledge product selection
Week 2
Studio shoot (Ep 1 & 2)
Gujarat travel & filming (Ep 3)
Audience polls live
Week 3
Specialist conversation (Ep 4)
Post-production & editing
Review cycle with WB team
Week 4
Sequential rollout
Ep 1 → 2 → 3 → 4
Cross-platform publishing

Let’s Clear Her Path
Together.

This isn’t just content. It’s a bridge between research and reality, between data and dialogue, between policy and people.

Let’s Talk →

palak@thecreatex.club · +91 97126-31296